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Ampush is a Certified Twitter Marketing Platform Partner!

Dear Ampush Clients, Partners, and Friends,

You’ve been telling us loud and clear that Ampush needs to expand to new platforms – today, I’m excited to announce that Ampush has integrated with the Twitter Ads API and able to offer our customers full Twitter advertising capabilities through the AMP 2.0 Marketing Platform! Making the cross-platform jump marks a big day in Ampush history and provides us countless new ways to grow our customers’ reach on mobile and achieve their marketing objectives efficiently across native platforms.

Considering the average US mobile user spends almost three hours each day on their phone or tablet, reaching consumers while they’re engaged on their device of choice is clearly a top priority. Twitter’s 184 million monthly active mobile users present a massive opportunity for direct response marketers with customer acquisition, app install, and in-app and website conversion goals. We plan to maintain our status as a leader in mobile and work closely with Twitter to excel at these objectives and drive industry-leading results for our customers.

Our clients, partners, and Twitter deserve a huge thanks for their ongoing support in helping us achieve this newest milestone. The amazing Ampush team deserves the biggest thanks – you guys continue to blow me away with your tenacity, intelligence, and ability to #WinAsATeam!

We’re honored to have the chance to continue our native advertising journey on a new platform and look forward to growing our customers’ success across both Facebook and Twitter!

Sincerely,

Jesse Pujji

CEO and Co-Founder

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Facebook Welcomes Ampush as sPMD

Dear Ampush Clients, Partners, and Friends,

Today, I’m thrilled and proud to announce that Ampush has been awarded the Facebook Strategic PMD (sPMD) designation. Ampush’s innovative software, rapid growth, and focus on client success led Facebook to name Ampush one of only 14 sPMDs out of hundreds of PMDs globally. We are honored to be included in this elite group.

The first half of 2013 has been a whirlwind of new developments. Some key milestones:

  • We won the grand prize in Facebook’s ‘The Era of News Feed’ PMD Innovation Competition this March
  • Mark Weiler joined us as CTO and helped us ship the AMP 2.0 Social Marketing Platform
  • We added more than 30 new clients while dramatically increasing current client performance through technology innovation
  • The size of the Ampush family more than doubled

We would like to thank our clients, partners, and Facebook for their ongoing support in helping us achieve this newest milestone. I would like to personally thank every Ampusher who has had a hand in building our company. They embody our values every day and work tirelessly to support Ampush – they are the force behind Ampush’s success.

These are exciting times and we’re happy to be on the front lines as innovative thought leaders in the social advertising space. Yet today marks only our first as an sPMD. We are humbled by this recognition and look forward to furthering our clients’ success by catalyzing the adoption of social in the enterprise!

Sincerely,

Jesse Pujji

CEO and Co-Founder

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Ampush Insights Monthly – June 2013
Welcome to the Ampush June Insights newsletter! Facebook continues to enhance its advertiser tools including the ability to target based on how recently a user completed an activity, as well as in-app actions. Ampush released our new animated explainer video, published a white paper with tips for generating more revenue in News Feed, co-hosted a webinar about achieving performance with Facebook Ads, and shared insights about driving mobile app installs. Co-Founder and CEO Jesse Pujji spoke at the RampUp! Live Ramp Summit on May 30 and June 5 at the AllFacebook Marketing Conference, where Ampush was a sponsor, along with Co-Founder Nick Shah.

We hope you enjoy the updates below and always welcome suggestions as we aim to keep you posted on everything worth knowing in social.

Ampush Spotlight

Discover the Power of Facebook Ads with Ampush

We just released this animated video that explains our unique approach towards delivering success with Facebook Ads. It shows how our robust software and insights can help enterprises achieve performance at scale with Facebook Ads.

Recent Publications

Creating Your Big Picture Strategy for Facebook Marketing [Webinar]

Watch the recording of our webinar to learn best practices for reaching over 1 billion users through Facebook marketing. We discuss the opportunities to reach your customers on Facebook, how to develop a Facebook marketing strategy based on your business goals, and more.

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Engineering News Feed Virality [White Paper]

Ampush developed this white paper to help enterprises get the most from their Facebook ad budgets. We outline our social advertising model, the AMP Framework, designed to optimize reach and media economics through personalized content and amplification of user-generated stories delivered to News Feed.

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Unpublished Page Posts: The Undisputed King for Off-Site Conversions [Blog Post]

When it comes to driving users off-site for conversion (where conversion is measured by form filling), we have found that Unpublished Page Posts are king. Unpublished Page Posts are simply Page Posts that do not show up on a brand’s Page. This allows the advertiser to create Posts that can be promoted to users without cluttering the News Feed.

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Turn Facebook Likes Into App Installs [Blog Post]

Facebook has become a virtual stomping ground for consumers eager to interact with their favorite brands and businesses. A traditional fan acquisition campaign on Facebook will attract the attention of users and generate new Likes, but often the engagement stalls there. Fortunately, Facebook has extended its means of user reach across multiple platforms, providing you with plentiful options for reaching and growing a fan base. Here we look at how to turn Facebook likes into app installs based on whether your app is on Facebook, offsite, or exclusively mobile.

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Build Irresistible Desktop and Mobile App Install Ads [Blog Post]

Here we take a closer look at best practices for creating interesting, click-worthy ads that generate installs. Staying relevant to an audience is key, and using engaging images with custom text are ways to increase conversions. Testing different creative is also a great way to find the most effective ads. Refresh content every few weeks, and look at the conversion results to find out which text and image combinations are working best.

For more publications and information about Ampush, please visit our Facebook PMD page

Industry News

Advertisers can now target Facebook ads by recency of activity

Facebook App User IDs help target users based on in-app actions

Facebook was in talks to acquire mapping service Waze; Waze version 3.7 integrates with Facebook events

Client News

Rdio updates and improves their Mac app with an in-app music player

Trion Worlds’ game Rift switching to free-to-play

Fiat stock price rises with news of possible Chrysler buyout

Where to Find Us

June 5, AllFacebook Marketing Conference – San Francisco, CA – Founder and CEO Jesse Pujji participated in the morning keynote on how brands should navigate Facebook’s redesigned News Feed and reach fans. Later, Nick Shah, Co-Founder and Chief Product Officer, spoke on a panel about mobile, social, and local.

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June 5 – Ampush charity happy hour for The Women’s Building – San Francisco, CA – 100% of ticket sales and donations will benefit The Women’s Building, a Bay Area non-profit organization with a rich history of empowering and encouraging women.

June 6 – 7 – Inside Social Apps – San Francisco, CA – Conference about developing and monetizing apps on social and mobile platforms.

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Copyright © 2013 Ampush Media Inc, All rights reserved.

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Ampush 450 9th Street, 2nd Floor
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We’re excited to announce our free webinar tomorrow, Wednesday, May 22nd and our new white paper.

Free Webinar: Creating Your Big
Picture Strategy for Facebook Marketing

When: Wednesday, May 22nd, at 10 am PST (1 pm EST)
Where: Register here
Presented by: Ampush’s Irene Shih, Director of Media and Chango’s Chief Revenue Officer, Dax Hamman

Learn everything that you need to know about the best ways to reach 1 billion users through Facebook marketing, in 30 minutes. Join Ampush and Chango to discuss:

  • The opportunities to reach your customers on Facebook
  • How to approach your Facebook marketing strategy based on your business goals
  • The differences between Facebook Marketplace and FBX ads
  • How to target an individual on FBX based on a previous visit they made to a site or search engine
  • How to design great Facebook ads

Engineering Virality White Paper

In this white paper, you’ll learn how to generate better unit costs for customer acquisition and a greater ROI for your Facebook spend.

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Ampush Insights Monthly – May 2013
Welcome to our May Insights newsletter! Facebook continues on its rapid path of innovation with the introduction of Facebook Home, partner categories, CPA bidding, and re-designed pages on mobile. Ampush shared five new case studies, taught marketers how to use Open Graph and Graph Search, and attended three conferences: ANA Brand Masters, Interactive Insights Summit, and the Digiday Brand Summit.

We hope you enjoy the updates below and always encourage suggestions as we aim to keep you posted on everything worth knowing in social.

Ampush Spotlight

Nick Shah, Co-Founder and Chief Product Officer of Ampush, presented at the Neustar Interactive Insights Summit in New Orleans on April 30th. Nick spoke to the senior-level marketing and analytics professionals in attendance about how Facebook and social media are catalyzing major trends in personalization, virality, and multi-device synchronization. He also presented examples of how enterprises can use Facebook’s Open Graph to capitalize on these changes.

Recent Publications

Case Study: Retail

Case Study: Consumer Electronics

Case Study: Consumer Packaged Goods

Case Study: Pharmaceuticals

Case Study: Travel

Guest post on KISSmetrics: How Facebook Advertising is Changing with Open Graph

For more publications and information about Ampush, please visit our Facebook PMD page

Industry News

Facebook announces “Home”

Facebook launches partner categories ad targeting

Facebook now supports cost-per-action (CPA) pricing

Facebook redesigns mobile pages

Client News

MasterCard’s vision for a cashless, cardless, world

Pedigree joins forces with Miranda Lambert to help animal shelters

Supercell has 8.5 million daily players generating $2.4 million dollars every day

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Copyright © 2013 Ampush Media Inc, All rights reserved.

Our mailing address is:
Ampush 450 9th Street, 2nd Floor
San Francisco, CA 94103

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Ampush Insights Monthly – April 2013
Welcome to our third Insights newsletter! March was a great month at Ampush as we won the Grand Prize in Facebook’s PMD Innovation Competition for Project YOGA, were featured in OMI with Ways to Improve Performance Marketing on Facebook, and more. In April Facebook news, Facebook redesigned their timeline, expanded unpublished page post ads, and introduced a new comment replies feature.

We hope you enjoy the updates below and always welcome suggestions as we aim to keep you posted on all things worth knowing in social.

Ampush Spotlight

Nick, Co-Founder and CPO of Ampush, “The PMD innovation competition victory helps us validate the Referred Intent objective we’ve been promoting to our clients. A fundamental aspect of social marketing is to deliver more personalized and engaging content that gives users good reason to share in the News Feed. When you couple this strategy with deep analytics and an intelligent paid media strategy, you can offer clients impactful social marketing solutions.”

Recent Publications
Infographic: (The Unofficial) Facebook Page Post Ads Guide for News Feed
Ampush wins Grand Prize in Facebook PMD Innovation Competition
Guest post on InsideFacebook: Is Facebook more innovative than Google with online advertising?

Guest post on AdExchanger: Is Demand for FBX Dynamic Enough For It To Compete?

For more publications and information about Ampush, please visit our Facebook PMD page

Industry News

Facebook redesigns homepage and news feed

Advertisers can now use “unpublished posts” in the Facebook News Feed

Facebook’s Timeline redesign collects more Graph Search data

Facebook introduces replies and threaded comments

Client News

Rdio on iPhone shows which friends are listening; adds seven countries

Mastercard gets digital with e-wallet ‘Masterpass’

LivingSocial hits one-day sales record

Kellogg’s adopts How2Recycle label

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Copyright © 2013 Ampush Media Inc, All rights reserved.

Our mailing address is:
Ampush 450 9th Street, 2nd Floor
San Francisco, CA 94103

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Today Facebook announced the results of its "Era of News Feed" competition designed to recognize technological innovation among some of its closest partners. Ampush was recognized with distinction as the Grand Prize Winner for Project YOGA, a platform that enables marketers to easily create and manage dynamic social experiences. Entry was open to over 260 Preferred Marketing Developers (PMDs). You can read more about Project YOGA and the competition here.

The Ampush team would like to thank all of our clients and partners for their continued support. 2013 is shaping up to be an amazing year for all of us at Ampush, and we’re happy that you are part of it.

Thanks,
Jesse Pujji
CEO & Co-Founder

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