Ampush shares highlights. Read to learn about industry updates,
new Ampush resources, and more. |
Email not displaying correctly?
View it in your browser. |
|
|
|
|
| Ampush Insights Monthly – June 2013 |
|
| Welcome to the Ampush June Insights newsletter! Facebook continues to enhance its advertiser tools including the ability to target based on how recently a user completed an activity, as well as in-app actions. Ampush released our new animated explainer video, published a white paper with tips for generating more revenue in News Feed, co-hosted a webinar about achieving performance with Facebook Ads, and shared insights about driving mobile app installs. Co-Founder and CEO Jesse Pujji spoke at the RampUp! Live Ramp Summit on May 30 and June 5 at the AllFacebook Marketing Conference, where Ampush was a sponsor, along with Co-Founder Nick Shah.
We hope you enjoy the updates below and always welcome suggestions as we aim to keep you posted on everything worth knowing in social. |
|
|
 |
|
Discover the Power of Facebook Ads with Ampush
We just released this animated video that explains our unique approach towards delivering success with Facebook Ads. It shows how our robust software and insights can help enterprises achieve performance at scale with Facebook Ads. |
|
|
|
|
 |
|
Creating Your Big Picture Strategy for Facebook Marketing [Webinar]
Watch the recording of our webinar to learn best practices for reaching over 1 billion users through Facebook marketing. We discuss the opportunities to reach your customers on Facebook, how to develop a Facebook marketing strategy based on your business goals, and more.
 |
Engineering News Feed Virality [White Paper]
Ampush developed this white paper to help enterprises get the most from their Facebook ad budgets. We outline our social advertising model, the AMP Framework, designed to optimize reach and media economics through personalized content and amplification of user-generated stories delivered to News Feed. |
 |
Unpublished Page Posts: The Undisputed King for Off-Site Conversions [Blog Post]
When it comes to driving users off-site for conversion (where conversion is measured by form filling), we have found that Unpublished Page Posts are king. Unpublished Page Posts are simply Page Posts that do not show up on a brand’s Page. This allows the advertiser to create Posts that can be promoted to users without cluttering the News Feed. |
 |
Turn Facebook Likes Into App Installs [Blog Post]
Facebook has become a virtual stomping ground for consumers eager to interact with their favorite brands and businesses. A traditional fan acquisition campaign on Facebook will attract the attention of users and generate new Likes, but often the engagement stalls there. Fortunately, Facebook has extended its means of user reach across multiple platforms, providing you with plentiful options for reaching and growing a fan base. Here we look at how to turn Facebook likes into app installs based on whether your app is on Facebook, offsite, or exclusively mobile. |
 |
Build Irresistible Desktop and Mobile App Install Ads [Blog Post]
Here we take a closer look at best practices for creating interesting, click-worthy ads that generate installs. Staying relevant to an audience is key, and using engaging images with custom text are ways to increase conversions. Testing different creative is also a great way to find the most effective ads. Refresh content every few weeks, and look at the conversion results to find out which text and image combinations are working best. |
For more publications and information about Ampush, please visit our Facebook PMD page |
|
|
|
|
|
|
|
|
|
June 5, AllFacebook Marketing Conference – San Francisco, CA – Founder and CEO Jesse Pujji participated in the morning keynote on how brands should navigate Facebook’s redesigned News Feed and reach fans. Later, Nick Shah, Co-Founder and Chief Product Officer, spoke on a panel about mobile, social, and local.
June 5 – Ampush charity happy hour for The Women’s Building – San Francisco, CA – 100% of ticket sales and donations will benefit The Women’s Building, a Bay Area non-profit organization with a rich history of empowering and encouraging women.
June 6 – 7 – Inside Social Apps – San Francisco, CA – Conference about developing and monetizing apps on social and mobile platforms. |
|
|
|
|
|
|
|
|
We’re excited to announce our free webinar tomorrow, Wednesday, May 22nd and our new white paper.
Today Facebook announced the results of its "Era of News Feed" competition designed to recognize technological innovation among some of its closest partners. Ampush was recognized with distinction as the Grand Prize Winner for Project YOGA, a platform that enables marketers to easily create and manage dynamic social experiences. Entry was open to over 260 Preferred Marketing Developers (PMDs). You can read more about Project YOGA and the competition 
