By virtually all accounts, the start to the Online Lead Generation industry was LendingTree.com. And we can all remember the TV commercials and slogan: “When banks compete, YOU win!” The rest, as they as, is history. Or is it? LendingTree started lead gen as a VERY consumer focused company. It built a brand. The benefit [...]
Archive for the ‘Performance Marketing’ Category
Remembering the Consumer Experience
Posted in Lead Generation, Performance Marketing on February 6, 2010 | 1 Comment »
Jesse S. Pujji
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